Lead Capture & CRM

Stop Losing Leads Between the First Click and the Booked Job

Capture inquiries from your website, calls, texts, and campaigns. Keep every conversation organized in one place, track each opportunity, and follow up before the customer chooses someone else.

One organized lead pipeline
Faster response and follow-up
Clear visibility from inquiry to booked job
Lead Pipeline
LIVE

Opportunities

+ New Lead
New Leads 3
Maria R.
Deep cleaning quote
Website2m ago
James T.
Roof repair
Missed call9m ago
Follow-Up 2
Ashley M.
HVAC replacement
Estimate sentToday
Derek P.
Pressure washing
SMS reply1h ago
Booked 2
Robert C.
Carpet cleaning
BookedFri 10 AM
Sofia L.
Kitchen remodel
BookedMon 2 PM
Website Lead Capture
Unified Conversations
Visual Sales Pipeline
Follow-Up Workflows
Why Leads Get Lost

Most Businesses Do Not Need More Leads First. They Need to Handle Existing Leads Better.

Calls, texts, forms, and social messages often live in separate places. Without a clear system, follow-ups are forgotten, estimates go cold, and customers quietly hire someone else.

Missed Calls Become Missed Revenue

When nobody answers and no follow-up happens, the customer usually calls the next business on Google.

Messages Are Scattered Everywhere

Website forms, texts, emails, and notes live in different apps, making it difficult to know who needs a response.

Follow-Up Depends on Memory

Without reminders and clear pipeline stages, good opportunities disappear simply because the team got busy.

How Lead Management Works

Every Inquiry Gets Captured, Organized, and Moved Toward a Decision.

We connect your lead sources, create a pipeline that matches your sales process, and build the reminders and workflows your team needs to follow up consistently.

1

Capture the lead

Forms, chat, calls, texts, and campaigns send lead details into one organized system.

2

Create the contact and opportunity

The system records the customer, requested service, source, notes, and current sales stage.

3

Follow up and qualify

Your team receives reminders, sees previous conversations, and moves the lead through the pipeline.

4

Book the job and track the result

Once the customer schedules, the opportunity moves to booked so performance is easier to measure.

Lead Journey
Inquiry CapturedWebsite, call, text, chat, or campaign
Contact CreatedName, service, source, notes, and status
Conversation and Follow-UpQuestions answered and next steps scheduled
Job BookedOpportunity converted into scheduled work
Capture Leads From Every Direction

One System for the Places Customers Already Contact You.

Your lead sources should feed one clear workflow instead of creating separate inboxes your team has to remember to check.

Website Forms

Quote requests and contact forms automatically create contacts and opportunities with the submitted details.

Captured: name, phone, email, service, address, preferred date, and message.

Calls and Missed Calls

Call activity can be attached to the customer record, while eligible plans can trigger a missed-call text response.

“Sorry we missed your call. What service can we help you with today?”

SMS and Email Replies

Campaign replies and follow-up conversations can stay connected to the same customer record.

See the full history before replying instead of asking the customer to repeat everything.

Reactivation and Marketing Campaigns

When an old customer replies to a campaign, the conversation can become a new opportunity in the pipeline.

Past customer replies “Yes” → contact is tagged → follow-up task is created.
What the System Includes

Everything Your Team Needs to Track and Follow Up.

The system is configured around your actual sales process instead of forcing your team into a generic workflow.

Custom lead pipeline

Stages matched to your process, such as New Lead, Contacted, Estimate Sent, Follow-Up, Booked, and Lost.

Contact records

Store customer details, source, service interests, notes, tags, and conversation history.

Unified conversation inbox

Keep supported text, email, and campaign replies associated with the correct contact.

Task and follow-up reminders

Know which lead needs a call, estimate, answer, or next follow-up.

Lead source tracking

See whether inquiries came from the website, Google, a campaign, a referral, or another source.

Tags and segmentation

Organize contacts by service, location, customer type, campaign, or follow-up priority.

Booking links and calendar routing

Give qualified leads a clear path to schedule the next step when appropriate.

Performance reporting

Track lead volume, response activity, pipeline value, booked opportunities, and conversion stages.

Unified Inbox ● Online
Maria R.Deep cleaning
James T.Roof repair
Ashley M.HVAC quote
Derek P.Pressure washing
Hi, I need a deep cleaning before Saturday. Are you available?
Thanks for reaching out. What is the address and approximate size of the home?
It is a 3-bedroom home in Alpharetta.
Great. We can prepare an estimate and check Friday availability for you.
Contact tagged: Residential Cleaning · Follow-up due today
One Conversation History

Stop Searching Through Different Apps to Find What the Customer Said.

A unified inbox keeps supported conversations tied to the same customer record, so your team has the context needed to respond clearly and move the opportunity forward.

See previous conversations before answering a returning lead.
Add internal notes without exposing them to the customer.
Assign responsibility so the team knows who owns the next step.
Move the opportunity through the pipeline when the conversation progresses.
Know What Is Happening

Replace Guesswork With a Clear View of Your Lead Flow.

Understand where inquiries come from, how quickly they receive attention, and where opportunities slow down.

42New opportunities this month
11mAverage first-response time
68%Leads moved beyond first contact
17Opportunities marked booked
Built Around Responsible Follow-Up

Automation Should Help Your Team Respond Better—Not Spam People.

Workflows should respect customer consent, message preferences, business hours, and applicable communication rules. Automation is configured to support real service, not replace judgment.

Consent-aware messaging: campaigns and automated communication should use properly collected contact information.
Opt-out handling: supported messaging workflows should respect unsubscribe requests.
Human oversight: estimates, complex questions, and sensitive complaints stay with your team.
Clear ownership: every lead should have an assigned next step instead of endless automated messages.
Frequently Asked Questions

Lead Capture and CRM, Explained Simply.

A CRM is a system that stores customer information, conversations, notes, tasks, and sales opportunities so your team can manage follow-up in one place.

Yes. Website form submissions can create or update a contact, record the requested service, and place the opportunity into the correct pipeline stage.

A business number and unified inbox can help separate client communication from your personal phone. Exact calling and texting capabilities depend on the phone and CRM platform selected.

Yes, depending on your plan and software configuration. Team members can be assigned conversations, tasks, contacts, and opportunities with appropriate access.

Many websites, forms, calendars, spreadsheets, and business tools can be connected directly or through automation platforms. Compatibility is reviewed during setup.

No system replaces good sales conversations. The CRM organizes information, creates reminders, and supports follow-up so your team can respond consistently and close more opportunities.

Management and setup may be included according to your plan, while variable third-party costs such as SMS, phone minutes, email volume, AI usage, or additional user seats may be billed separately.

Ready to Stop Letting Good Leads Slip Through the Cracks?

Build a clear system for capturing inquiries, organizing conversations, and following up until the customer makes a decision.